My entry for matchday 8 of Design Football's Azure League - An away kit concept for Guangzhou Evergrande of China.
0 Comments
The second team to be randomly picked out from the requests I've received (request a kit here) was Ajax, of Amsterdam. Ajax's reputation as European royalty and past exponents of 'total football' means that they are hugely well regarded across the continent. Designing shirts for a team that used to be led by Johan Cruyff was more of a challenge than I initially expected. There is very little you can alter with the Home shirt, and why would you want to - the red and white strip is instantly recognisable and remains hugely evocative. I returned the crest to the centre, where it was traditionally positioned, and added a subtle gradient just to make it a little more unique. I chose a traditional blue shade for the away shirt, then, as I am wont to do, I made the third shirt black. Home Kit: The classic red and white design, with a modern gradient effect inserted. The logo is brought central, sacrificing the inspire brand logo to either sleeve.
Away Kit: Blue shirt, with a pattern designed to link to the home shirt. Third Kit: A black number, featuring a dark red double sash that forms an x, a nod to the City of Amsterdam's flag. All kits feature a design inside the collar that is based on Amsterdam's xxx emblem. |
Kit Archives
September 2016
Search Kits
All
|